Tips For A Better Influencer Blog Posts
By Curtis G Martin
Designing a blog is one of the most reliable techniques to position yourself as an influencer.
A blog will enable you to sell yourself and show your expertise by building a broad and engaged audience. The challenge? Standing out amongst the masses and getting seen. In other words, producing content that is not merely good, but GREAT. Here are four tips to support you in doing that.
Have a Narrative Structure
There is a saying in the SEO (Search Engine Optimization) world that said, "storytelling is SEO for the social brain." What that indicates is that the social brain is optimized to understand stories, and that is true in a considerably more real sense than you might suspect. That's because we developed telling stories around campfires, and in a generation before the internet or movies, this was how we explained everything and passed on knowledge. Stories create emotional stakes. They encourage us to feel as though we "identify" with the writer and build suspense to hold us.
Have Your Audience in Mind
If you were developing a product as a business, you would first make a point of carrying out market research to ensure that there were people out there willing to pay for a product like yours. Think of your articles then as products, and make sure you've thought about who will be reading your article. Of course, the larger your audience, and the more connected that demographic, the better chance of spreading your article will have.
Write Articles That Are Easy to Skim
People have short attention spans, and in the realm of social media, this is intensified - when we check Facebook, it's usually a distraction, so we don't have time to sit down and read pages and pages of text. Make sure that your blogs are simple to read through and use headers and bullet points to look over your articles and get drawn in quickly.
Know Your Topic Inside Out
The most unfortunate thing you can do is to hire a writer to write your content that doesn't know about the topic. Even if they're the most excellent writer in the world, if they aren't enthusiastic about the niche/subject matter, they won't have anything new to say or bring to the discussion. The result will be content that is flat and safe.
Know your subject inside out, and only that way can you create and share NEW ideas. THAT is how you become a thought LEADER.
Curtis G Martin